Rethinking Recruitment: Writing Job Adverts That Work

A good job advert does more than list responsibilities. It helps the right person picture themselves in the role and encourages them to hit the apply button. Here’s how to do it…

1.      Start with a clear, honest job title

Skip the buzzwords. Nobody’s searching for a ‘Marketing Ninja.’ Stick to titles people will recognise and actually type into a search bar. ‘Marketing Executive’ wins every time!

2.      Introduce your business

This doesn’t need to be a novel. Just a few lines on who you are, what you’re proud of, and why someone should want to join you. It sets the tone and helps applicants understand the bigger picture.

3.      Be clear about the role

Break down the day-to-day responsibilities. No corporate jargon or internal-only acronyms. Be upfront about the good, the challenging, and the opportunities for growth. If there’s a career path, say so. People care.

4.      List the essentials

Make it easy to understand the must-haves and the nice-to-haves. Think skills, experience, and qualifications. If a degree isn’t essential, don’t say it is. Be realistic and inclusive.

5.      Talk about benefits

What’s in it for them? Whether it’s flexible hours, a learning budget, or a strong team culture, this part matters. Share your approach to wellbeing and any extras that make your workplace stand out.

6.      End with a strong call to action

Make it easy to apply. Tell them where to send their CV, what the next steps are, and when they can expect to hear back. Friendly and direct wins every time.

If you need support in crafting your job ads then feel free to get in touch. We help businesses write clear, engaging and inclusive job adverts that bring in the right talent from the start. No waffle. No buzzwords. Just great recruitment done properly.